CMG launches media interactive event in Xiangxi Prefecture

A large media interactive event titled “Walk and Dance on the Land of China” of China Media Group (CMG) was launched in Furong Town, Yongshun County, Xiangxi on the evening of August 28. Performance teams across the prefecture gathered to dance and sing. The event features spontaneous square dances the people and builds a stage at rural areas. Through their own dance forms, it showcases the mass art and the life styles of ordinary people in China.

The stage was set up in the hand-waving hall of Furong Town. Based on the abundant tourism resources, colorful intangible cultural heritage (ICH), unique food culture and rich folk customs of Xiangxi, the performances were highly entertaining and interactive. Xiang Rulian, director of the culture and tourism department of Xiangxi Prefecture, introduced the profound history of the prefecture. She said that Xiangxi has one world-level ICH project, 28 national ICH projects and 111 provincial ICH projects.

Among them, Tujia brocade, Maogusi dance, Sheba Festival, Miao embroidery, etc., are well-known across the country. Tourists in Xiangxi can appreciate ICH projects. In addition to enjoying wonderful dances, visitors could also taste local specialties like Xiangxi tea, kiwifruit and cured meat.

This event is one of activities of the 3rd Xiangxi Prefecture Tourism Development Conference. As the venue for this event and the third Xiangxi Tourism Development Conference, this year, Furong Town has accelerated the development of tourism projects, improved tourism infrastructure and public services, purified the tourism market environment, and promoted the high-quality development of cultural tourism in Yongshun County.

In the first seven months of this year, Furong Town received 2,985,700 tourists and generated a ticket revenue of 161,315,400 yuan, a year-on-year increase of 24.58% and 63.15% respectively.